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Whether you’re a FTSE 100 company or you own a small blog, SEO is extremely important in 2017. There’s not much point in producing content if no-one is likely to find it and therefore read it, on the other scale, if you are a business and rank on the first page for competitive keywords related to a product or service you offer as a business, chances are you are going to drive a lot of extra revenue off the back of it. So it really is worth understanding SEO and when it comes to building a website, having a plug-in which can help your on-page SEO so people and search engines can index and rank your webpages.
A lot of people often know the importance of SEO, but don’t know where to start. This article is to provide more of an insight to make SEO less daunting and to point you in the right direction so that you can make your website easier to find, and get your content in front of the right people. It will focus specifically on plug-ins and websites which not only help you understand the importance of SEO but can implement many aspects of on-page SEO onto your website for you. One of those websites being WIX.
WIX was founded in 2006 and by 2009 already had 1 million users. Wix allows you to create and edit your website for free which is perfect for small businesses or creative professionals to get their work showcased on the internet. Now boasting a customer base of 110 million users as of 2017, Wix have released a range of products to add to your website which keeps your business up to date with the growing demands of what users want to see and how users around the word interact with the internet and websites. For example Wix helps you build a website which not only looks great on desktop but also works well and scales down to those customers browsing the internet on a smartphone or tablet.
If you are looking for a website builder which includes functionality and an array of features to optimise your website for SEO, then WIX are a good option for those who are looking to learn more about SEO but also have the ease of having a plug-in to implement anything technical for you.
Ok, lets get started!
What is it that your business does? What are people going to be searching for to find you? What are the questions that they want answers to? What are your competitors already ranking for? These are all questions you should be asking yourself when deciding what keywords you want to choose to optimise your website for. Keyword research is probably the most important starting point for anyone looking to optimise their website for search engines.
Be mindful that certain keywords are more competitive than others to rank for and therefore if you are a small business with little or no authority (more on this later) then ranking for these keywords are very difficult and rather unachievable as a strategy when starting out, therefore think be sure to look at the keyword difficulty score of any keywords when conducting keyword research.
Wix have a service which helps you ‘get found on Google.’ It’s called Wix SEO Wiz and it’s an easy step by step process to get started:
1. Enter your business name
2. Enter your business location (so you can appear in local searches)
3. Specify the keywords you wish to optimise your website to rank for (for those searching for your website and aren’t aware of your brand).
Wix will then create a personalised SEO plan just for your website, giving you helpful information about why you need to make any changes and how to implement the changes in the Wix editor tool, so you really don’t need too much of a background in SEO. You can refer to the checklist at any given moment and work through your SEO plan as and when it suits you. Also, when conducting keyword research, you can see the keyword difficulty when choosing which keywords you want to target.
Links, Links, Links
Links are still integral to build up the authority and trust of your website to search engines. Every external website that links to your website from theirs is essentially a vote for your website – the more votes (links) to your website the more trustworthy and authoritative your website in the eyes of search engines and the higher you will begin to rank for your targeted keywords.
Search engines use spiders which crawl the internet by following links, that’s how your website will be crawled and indexed therefore make sure you link internally to other related pages on your website to make it easier for search engines to crawl and work their way around your website and also to external websites which you may link to link out to.
It’s important to keep the content on your website fresh. New content published on your website encourages search engine crawlers to visit and re-crawl your website. If you are struggling on what to write about, think back to the keyword research you have conducted. What are the things that people are asking questions about? If you sell a product or service, are there any articles you can produce which answer the questions people are asking around topics in your industry? Not only will you be getting your website in front of the right audience, chances are if there is little or no content on these specific topics in your industry, you will rank quite highly.
For on-page SEO there are a couple of things to focus on when producing articles.
· <h1> – This is often the header or title of the page. It tells users and search engines what the copy on the page is about and search engines use it to determine the relevancy of the content on that page to the query the user is searching for.
· Meta Title – This is what will appear in the Search Engine Results and is often the only thing a user will see when deciding whether to click on your website or not in the results, so it needs to stand out, but should also include relevant keywords. The more engaging and relevant, the higher your click-through rate is likely to be and the more traffic your website will receive.