You never get a second chance to make a first impression. This is especially true at trade
shows, where your business will be among dozens if not hundreds of competitors all vying
By planning carefully and using the right strategies, you can leverage the connections you
make on the floor to build your brand and network with exciting new partners. If not, all
your efforts will be for naught. If you’re a marketing, internal communications or IT
professional who wants to help maximize your company’s opportunities at the next
industry event, there are numerous important steps to take.
For instance, it’s a good idea to promote your company before the festivities commence.
Sending emails to attendees inviting them to your booth is a great way to get off on the
right foot. Another successful strategy is to utilize digital signage to help your company
stand out from the visual clutter surrounding you. These screens can show a product demo
or highlight positive customer reviews in a dynamic way, which could help bring interested
people to your booth.
A trade show can be your connection to a new world of potential for your business. For
more ideas to make the most of your next event, see the accompanying checklist.
Courtesy of Enplug