As a medium, WordPress has offered the world the ability to express themselves and their identities, whether they be corporate or personal, for example starting an online blog, in unique ways to a completely global audience. Many companies have seen the advantages to learning WordPress in utilising and maintaining a site for their business, but most of us, let’s face it, are not web developers; and it seems that without a certain amount of savviness regarding the plugins, extensions, and coding involved with WordPress, a company profile can very easily come across like an amateur blog. For this reason and many others, businesses and individuals have been enlisting in the help of companies that supply custom development services for any WordPress site, and these are the reasons why.
- Doing it yourself will limit you
If you are not already well acquainted with the extras, plugins and coding, you’ll have quite a bit of trouble getting the hang of it. Yes it is true that WordPress makes it seamless to create simple pages for blogs and most of the themes are easy to set up and navigate. But for corporate identity and personalisation that needs to be exact, WordPress’ basic tools are inadequate, and the more advanced stuff can be quite complicated.
So if you don’t want your site to look like someone’s amateur blog, it is best to enlist in the help of someone who is comfortable with WordPress, on both the front and back end.
- It’s better than a dedicated administrator
You may think that hiring a dedicated administrator for your site is a very good way to go, but that is not really the case unless your website is practically the cornerstone of your business, and even then, it’s not a great idea.
Let’s say that for the past couple of years, a particular company has had an in-house site administrator who has done a fantastic job of customising and maintaining the site in a particular way. The administrator then leaves the business and so it hires another to replace him or her. The trouble is that the way one person conducts WordPress development would likely differ from another’s. This means that time will be wasted as your developers try to acquaint themselves with the structure of your website.
Companies who provide development services, on the other hand, usually have a standard operating procedure when it comes to how things are laid out. This means that no matter how many people are working on your site, you won’t be affected by unnecessary delays if you outsource your development needs.
- You have bigger fish to fry
If you’re running a business, you probably don’t have much time to faff about with website development. If you think you can quickly pick it up in between all the other things on your plate, then you certainly are confident. The thing is that while you’re trying to figure out how to format the images on your company’s blog, there is likely important business you would rather be doing.
But WordPress Development and maintenance is a constant process since the most effective sites are the ones that are updated regularly. So if you’re going to do it yourself, it means that a large portion of your business’s time and man-power is going to waste on something that can be done far more cheaply and efficiently by someone who specialises in it.
- Your site is the first link to your clientele
When was the last time you looked up a company’s information in the phone directory? Probably a while ago, unless you’re hanging on to some sort of twentieth century nostalgia. When people start searching for a particular product or service, the web is usually where they start.
You know the old saying; first impressions count most. Well your company’s website is generally its first impression, and so it is essential that the site’s administrator keeps it looking professional, up to date, and easy to navigate.