What differentiates social media from the other Medias is that it is a two way interactive process. Here one gets the ample opportunity to connect with others as well as take part in a discussion with others as well. Most of us have our account in Facebook. And if you are a regular user of this Media you know that you can not only post your thoughts and viewpoints here but you can also like, comment and share the post made by others as well. As a result you can easily use this Media for marketing of your company’s products and services. If the latest statistics is anything to go by Facebook had 1.28 billion monthly active users as of the first quarter 2014. And this comprises of people in different age groups. As a result if you are planning to use Facebook Fan Pages as a Key to Social Media Marketing then you are in the right path.
One of the major things that you need to consider when you are planning to use any social media for marketing purpose is the kind of reach it has and in this respect Facebook is the undisputed king. Moreover when it comes to giving opportunity to the users Facebook works on a level playing field i.e. whether you have a small business or you own a big conglomerate both of you can create the Facebook fan pages irrespective of your annual turnover. You will be able to use the same tools and resources.
In addition to the membership of the site, you also need to consider the culture and how the members interact on the social media. It is important that when you are selecting the social media, you select the one that has a diverse range of people s it members because then you will be able to target your audience as well as contact the opposite consumers as well.
When considering which Social Media site to use with Social Media Marketing, you should consider the site’s membership but you should also evaluate its culture and how the members interact. It is important that any Social Media site have a population whose interests are in line with your goals and, also, that it have a structure and pattern of interaction that is compatible with your objectives.
Another important benefit of Facebook is the Like option as well as the share option. As a result when you are creating the Facebook Fan Pages you can assess the awareness of your company’s products on the basis of the likes received as well as the number of shares made.
Thirdly another important feature of Facebook Fan Pages is that you can interlink the page to your other post on other Social Medias as well. This is great if you wish to spread awareness and create visibility of your company’s products.
And finally why I think Facebook Fan Pages are a better option compared to others because the fan page is visible to all the users of the particular media site. Say for example if you see Google Ad words you will see that the Ads are shown as per the search words used. But in case of Facebook ads they are shown as per the demographic requirements that you have chosen.
All in all Facebook Fan Pages as Key to Social Media Marketing is a great asset.
The above article has been written by Francisca Straut. She also writes for corporate film production companies.