The world of online marketing is constantly shifting. What worked three years ago, is no longer the most effective way of generating traffic and sales. The “build it and they will come” mantra sadly no longer applies.
Staying ahead of the game is essential for getting your website and product the recognition it deserves. But how can you effectively promote your website with a tight budget? Here are 5 effective ways to promote your website and drive traffic and sales.
A lengthy contact list is one of the most valuable tools a business can have. It allows you to instantly target your audience with a marketing campaign that slips directly into their inbox.
Don’t just send them product information. Send useful content that will engage the consumer. Every email should have a call to action and a link to your website. This will boost traffic from previous visitors and customers, increasing sales in the process.
Turn Search Terms into Content
Imagine you run a furniture upholstery business. You want to find out what search terms people are using online to search for your product. So, you head to Google Adwords and find out that the keywords with the most hits per month are: chair reupholstering; replacing chair upholstery; and chair upholstery design.
To capitalize on this traffic, you should create content on your website that incorporates these keywords. For example, a blog post entitled How much does it cost to replace your chair upholstery? Or, 10 chair upholstery designs that will make your living room more stylish.
Blogging is the cheapest form of marketing there is. On average, a business that blogs generates 6.9 times more traffic than one that does not. That is a lot of potential new sales.
Produce Engaging Infographics
Businesses need to do more to stand out from the crowd on social media. Sharing articles isn’t engaging enough anymore, and with more social media users migrating to Instagram and Pinterest, visual content is becoming the way to go.
A well-designed infographic with engaging research-based data can quickly spread across social media, honing in on your target audience in all corners of the globe. Provide backlinks to your social media accounts and website, and your traffic will begin to rocket.
Find a good Infographic Design Service to build eye-catching infographics and boost your traffic and sales.
Get Listed on Industry-Specific Websites
Most industries have websites where consumers go to find products. For example, renters looking for an apartment might head to Zillow or Trulia. Find your industry-specific website and see if you can get your site listed. From there you should receive a steady flow of referral traffic.
YouTube is an often-overlooked resource for generating traffic. The video hosting platform has more than 1 billion users a month, and these users stay on the platform for a significant period of time, often watching several videos in a row.
You can harness this traffic and use it to drive visitors to your site. If you are creative and have the tools to produce video content that people will want to watch, you can create a YouTube channel and publish videos of your own. Just be sure to provide backlinks to your site in the video descriptions, and maybe a brief 5-10 second message at the start of the video prompting visitors to explore your website after watching.
Promoting your website is a process that requires patience and planning. There are no quick fixes. Each method takes time to produce results. But with some creativity and flair, it is possible to promote a website in a way that generates repeat, organic traffic and drives sales to new heights.