A Content Management System (CMS) gives your website structure and ease of access. Even employees who aren’t tech or programming savvy can contribute to your website. That way, everyone is aware of and adding to your content, digital marketing, SEO, and other digital assets.
What Is A Content Management System?
In a nutshell, a Content Management System (CMS) is “a software application or set of related programs that are used to create and manage digital content” (TechTarget). Companies typically use CMS software as an online extension of the workplace, especially when it comes to managing digital assets and content, handling electronic records, and executing digital media campaigns.
More than anything else, a CMS allows you to manage a website without having to understand the code behind it. This saves your business a lot of time, money, and effort because it allows all your employees to contribute to the website regardless of their coding knowledge (or lack thereof).
Furthermore, managing and understanding digital assets has never been more important. If done right, your digital assets can create value for your company at little to no cost. Corporate trading firms like Sherwood Integrated Solutions have enabled businesses to leverage their digital assets against tangible goods and services.
What CMS Should I Get For My Business?
Each business has unique challenges and, therefore, needs unique solutions. And when it comes to selecting a CMS, there is no-one-size-fits-all solution. For example, a blog-heavy website like HighDefGeek requires vastly different software than e-commerce sites like Amazon or eBay.
To get you started, here are the pros and cons of some of the most popular CMS software available today.:
Originally a blogging platform, WordPress has since become the most popular CMS software in the world, holding nearly 60% of the entire CMS market share. Websites of world-class companies like CNN, Samsung, eBay, Sony, UPS, and Forbes are all supported by WordPress.
WordPress is intuitive and extremely easy to use, making it popular among non-techies. It also allows users to choose from a vast number of templates and designs. What it lacks, though, is the capacity for technical tasks like, say, selling a product or handling cybersecurity.
Drupal is a favorite among professional developers because of its many features and modules. Although Drupal lacks the intuitive, user-friendly touch of WordPress, it makes up for it in capability and customizability.
Marrying both functionality and user-friendliness, Joomla is the happy middle between WordPress and Drupal. The platform is perfect for new developers and content managers because it can manage large amounts of content effortlessly. However, its flexibility comes at the expense of specialization. Because Joomla is a “middle-ground” between WordPress and Drupal, it can come across as a jack of all trades, master of none.
An integral part of managing your content is understanding the strengths and weaknesses of your business. Get the most out of your website and digital marketing campaigns using CMS software that suits your unique needs. Need help? Firms like Sherwood Integrated Solutions can provide you with digital marketing know-how and help you maximize underperforming assets.