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The travel industry is one of the most dynamic, demanding and constantly changing industry. It was among the first few industries, which quickly realized the outstanding benefits cloud has to offer. No wonder, it’s leading in terms of cloud usage and adoption. Many of the enterprises in travel industry have immensely benefited from security services and performance, cloud computing has to offer.
As the travel industry is seasonal by nature, it leads to higher demands in specific seasons like New Year, Christmas and summers. The extra load on various on-site servers often becomes too much to handle. The scalable nature of the cloud based services comes handy in times like these. Cloud’s load balancing services help deal with this seasonal rush by dynamically distributing requests over cloud servers, resulting in increased throughput and reduced response time. Many of the tourism firms and travel agencies opt for increase or decrease of cloud storage on the basis of their seasonal demands. This facility helps tourism industry to be on top of their game during the large spikes, without investing in expensive infrastructure cost.
Cloud models also offer mobile acceleration for convenient online browsing. By hosting an array of travel industry software like BookingBuilder, Travcom CS, Galileo, Sabre, Cornerstone, Information Systems etc, cloud offers ease of mobile browsing to the travelers. As many of the customers prefer to use mobile for on the go and regular browsing, these sites are optimized for low bandwidth, making them suitable for mobile internet. Travel enterprise use mobile based cloud technology to harness the benefits of this growing segment to further augment their market share and sales. The improved mobility of the travel sites in return helps clients to access shared applications, booking tools and websites from across the globe as long as they have internet access.
If due to any reason, a website experience downtime or outage, website monitoring services immediately send notifications to the webmaster for the instant remedial actions, keeping the stability and performance of the website intact. For an industry where transactions never stop, this factor is vital for customer satisfaction and to keep the sales opportunities high.
Cloud also takes utmost care of the security and data safety. Travel industry has to handle important personal information and debit/credit cards details on day-to-day basis, which is why security is the biggest concern. Making transactions through cloud based systems ensures the safety of critical data. Every data which passes through a cloud gets through a firewall, encrypted and checked for redundancy. Cloud also incorporates backup recovery methodologies to combat any extreme situation. Level of data security provided by the cloud varies from provider to provider, states Calance.
In an industry like this, where there is no time for downtime, security and being updated is what keeps you above the competition. Cloud is known for offering superior uptime. It also supports dynamic website acceleration to ensure high performance delivery for the websites which need to update their content all the time. It is due to cloud that many of the travel websites are able to update information related to flights, trains and rooms on real-time basis. By keeping information up to date and offering it to the customers rapidly enhances the likelihood of closing the sale for travel operators and agencies.
So, now that you understand that cloud is important for travel industry in innumerable ways, but the benefits can only be availed if you choose the right vendor.