In this digital age of connectivity, you should have a highly maintained and sales-ready website if you want to close maximum number of sales and maintain your customers. With the increasingly tough online market competition, customers will not spend their hard-earned money unless you lead them to the checkout tab. This is also known as the ‘sales process’. It is no secret that the secret of generating maximum sales is an intense process.
A website is a very important aspect of the sales process, and you should make it as sales-ready as you can so that it can bring back maximum returning customers and new ones too.
Here are 6 ways to help you make your website ‘sales-ready’:
1- Identify your ideal website visitor
The first step towards building a ‘sales-ready’ website is to identify your ideal website visitor. Once you shortlist their profile according to age group, gender, location and other factors- design the website accordingly. Look into ways to increase website aesthetics so that it attracts the eye of your ideal customer.
However, keep in mind that website visits are not the most important thing. Your goal should be to focus on quality traffic that helps your business grow.
2- Set goals to measure success
It is tricky to measure success ratio on a website. Not every visitor will be a potential lead. You need to bring in quality customers so that maximum leads are converted into sales. This is why, it is essential to set some goals before you make changes on your website.
Installing Google Analytics can be helpful to analyze your website activity so you can focus on the areas that need work. Most important factors that need to be analyzed are average online session, duration of users, number of pages visited, bounce rate, online referral sources and conversions. If you study these patterns in detail, they can give you a very clear idea about areas that need your attention.
3-Design your website according to the taste of your ideal client
One of the most common mistakes that most small business owners make is that they design the website for themselves and not for their client. The design elements, images, written copy and all special offers of your website should be according the preferences of your ideal client, after all they are going to be your customers.
4- Communicate your “brand vision” through your website
Make sure that your website clearly voices your brand vision through its design and content. A brand vision captures the strategic and aspirational essence of your business. This vision also gives reassurance to the customer, as well as provides you with lots of ideas for your future business strategies.
A brand vision will allow you to grow and add more dimensions to your business in the future, and might even take it to new unforeseen heights.
5- Focus on quality content
Always put quality content on your website, whether it is visual or verbal. There is nothing more off putting than spelling mistakes or badly taken pictures. Also, proof read all the articles before hitting the publish button.
Another way to attract ideal customers is to use ‘persona-driven keywords’. These are specifically chosen keywords that will attract the desired clientele. A marketing strategy that is rich in keywords will have more chances of success. Think about what your ideal customer searches for on various search engines. Do thorough research and map your keywords. Then design your content and marketing strategy accordingly.
6- Maintain strong social media presence
No business can succeed without having a strong social media presence. Look out for the social media websites that work for your audience. If your ideal customer spends maximum time on Instagram and Facebook, market your brand there.
Instead of ‘being everywhere’, it is recommended to focus on selected platforms. You can also use a social outreach tool to maintain your social media presence.
Many businesses are contacting application developers to design apps for their brand. So, decide what works best for your brand according to your buyer persona.
7- Post customer reviews
Most websites make a big mistake by not taking customer reviews seriously. It is a very important piece of website content that is often overlooked. Take inspiration from the website Angie’s List which is completely designed on the idea of reviews given by people whom they trust.
According to a research by Forrester, 70% of the customers are more inclined towards making a purchase from brands that are recommended by friends and family, rather than shopping through random ads. This is why, customer reviews should be included on all product pages of your website, as they can increase your online sales up to 18%.
8- Make sure your website has lead conversion opportunities
Once you have successfully designed a website that captures your ideal customer’s attention, it is time to capture the traffic and convert them into leads. The essence of a great sales ready website is that it optimizes higher conversions.
There are many ways to optimize your website for lead generation. Some of them are as follows:
- Identify the existing leads
- Optimize every single step of the lead generation process
- Personalize your calls-to-action
- Test your website regularly
- Nurture your leads into paying customers
9-Make sure your website is mobile friendly
According to a research, nowadays more than 60% of website traffic is through mobile devices. Google has also created separate search engine platforms for desktops and mobile devices. This means that if your website is not mobile optimized, it will not show in the search rankings, causing you to lose a lot of website traffic and potential leads.
Instead of spending your hard-earned money on outbound marketing tactics, it is better to spend it strategically. Inbound marketing techniques are much more effective as you know who is your ideal customer and how to attract them. The process of lead conversion also becomes easier if you offer personalized content and continuous engagement.
So, work hard on building a ‘sales-ready’ website by following the above mentioned tips, and get ready to maximize your conversion rate and ultimately reach your goals that will yield a positive ROI.
ABOUT Alycia Gordan
Alycia Gordan is a freelance writer who loves to read and write articles on healthcare technology, fitness and lifestyle. She is a tech junkie and divides her time between travel and writing. Currently, she is associated with AirG Team.